ONLY 40% OF CHATGPT SOURCES COME FROM GOOGLE & BING FOR KNOWN FAN-OUT QUERIES

Summary from the TLDR Marketing newsletter

New research analyzing ChatGPT's web search behavior revealed that the platform breaks prompts into 2 to 4 smaller fan-out queries, but the sources it ultimately cites have limited overlap with traditional search rankings. Only 27% of cited sources ranked on Google for those queries, and 23% on Bing. When a cited domain did appear in search results, page one accounted for a third of all matches, with a steep drop-off after page three. Roughly 10% of citations pointed to error pages, and some included outdated page titles, suggesting ChatGPT sometimes pulls URLs from training data rather than live search.