MASTERING MEDIA PITCHES WITH JONI SWEET

Summary from the TLDR Marketing newsletter

Journalists receive 200+ emails a day and ignore most of them, so relevance and targeting are critical for successful media pitches. Small, focused outreach lists outperform mass emails. Strong pitches lead with a clear story idea, headline, and angle instead of long press releases. Relationships increase response rates because familiar and reliable contacts get priority in crowded inboxes, but trust depends on being responsive and delivering on time. Data and timing can improve results, such as using search trends to show demand. Quality versus quantity depends on goals, so it should align outreach strategy to whether it needs broad visibility or one high-impact placement.