YOUR WRITER DOESN'T WANT TO BE YOUR CONTENT STRATEGIST

Summary from the TLDR Marketing newsletter

Content strategy often fails when companies ask writers to own it. Writing and strategy require different skills. Writers focus on execution, while strategy defines audience and ties content to revenue. Confusing job titles lead to underqualified hires. Teams often expect one person to do everything, which creates output without direction. Companies should separate roles. Hire a strategist to build the foundation, then bring in marketers or managers to execute.