THE SCIENCE OF HOW AI PICKS ITS SOURCES

Summary from the TLDR Marketing newsletter

AI citations are concentrated among a few domains, with content breadth and structure outweighing rankings. About 30 domains capture 67% of citations, and top Google results are cited only 43.2% of the time. ChatGPT retrieves many sources but cites few, with 85% of pages never cited and 67% of cited URLs appearing only once. Longer, structured content covering multiple queries performs best, and placing key information in the first 30% of a page maximizes attention.