‘AI-DESIGNED' HURTS SALES

Summary from the TLDR Marketing newsletter

Research shows that labeling products as “AI-designed” can hurt sales, with purchase intent dropping by up to 29% compared to human-designed items and people perceiving 75% less human involvement. This happens because consumers struggle to connect with products that lack a human creator, especially when identity plays a role in the purchase. However, framing AI as a tool used by humans improves outcomes, with human-AI collaboration increasing purchase intent by 3.5% over fully human designs and 12.8% over AI-only ones.