AMAZON EXPECTED TO MOVE PRIME DAY SALE TO JUNE

Summary from the TLDR Marketing newsletter

Amazon is expected to move Prime Day from July to late June, shifting the sales surge into the second quarter and changing revenue timing. The timing is critical for third-party sellers and competing brands. With Amazon accounting for about 40% of US ecommerce spend, the timing shift could impact the broader retail calendar, especially around back-to-school and holiday planning.