SHOW CUSTOMERS THEIR WINS

Summary from the TLDR Founders newsletter

Retention is half a perception problem - customers don't churn because they stopped getting value, they churn because they stopped noticing it. The fix starts on day one by cementing their "before" state so every improvement has a visible benchmark. Rilla went from $0 to $70M ARR in 7 years as the 7th fastest-growing SaaS company, built entirely on consumer tactics like streaks and goals that most B2B companies ignore.