REDDIT'S IMPACT ON B2B SEARCH

Summary from the TLDR Marketing newsletter

Reddit now outranks many B2B SaaS vendors in Google results across major keyword categories. It beats competing vendors on 50-66% of shared keywords in three of four SaaS verticals and captures about 950K+ monthly searches before any vendor appears. Most wins come from generic category searches, which drive 77% of its search volume. Reddit also dominates longer queries, winning 73-100% of searches with six or more words. Just five subreddits generate 3,709 keyword rankings and over 1.1M monthly searches.