A DEFINITIVE GUIDE TO VIDEO HOOKS

Summary from the TLDR Marketing newsletter

Strong social media videos rely on 3 hooks in the first few seconds to capture attention. Start with a text on screen hook that quickly signals what the video will cover, often through a question or cliffhanger. Pair it with a concise spoken hook that includes key words and delivers the message immediately, since viewers decide quickly whether to keep watching. Add a visual hook through movement or editing, such as zooms, transitions, or dynamic framing, to create curiosity and keep the viewer engaged.