ORGANIC RANKINGS VS. PRODUCT GRIDS: THE NEW E-COMMERCE DIVIDE

Summary from the TLDR Marketing newsletter

Google product grids now dominate e-commerce search and reduce the visibility of traditional organic results. Product grids cut the CTR on organic results in half and can reach up to 58% CTR, while grid placements increased 82% from 1,825 in May 2025 to 3,321 in February 2026 and appear on 96% of SERPs. Organic rankings and product grid visibility operate independently, as some sites dominate one but have low visibility in the other.