TLDR Design · OPINIONS & TUTORIALS

THE CAPABILITY MATURITY MODEL FOR AI IN DESIGN

jakobnielsenphd.substack.com19 min read

Summary from the TLDR Design newsletter

Jakob Nielsen presents a six-level capability maturity model for AI in design, expanding on Matt Davey's original five-level framework. The levels progress from skeptical, limited AI use to eventually embedding AI into design systems and product delivery. The highest levels envision AI generating interfaces autonomously, transforming designers from "pixel pushers" to "system gardeners" who manage AI-driven design processes.