FRAMER'S SMART SEO PLAY

Summary from the TLDR Marketing newsletter

Framer published a comparison page between its product and Claude Code, which is already appearing in AI-generated answers to product selection queries. The tactic is to create comparison and versus content that positions your product against emerging AI alternatives early. Since LLMs often rely on this format to answer high-intent questions, brands that move fast can capture discovery before third-party sites dominate the category.