SNAPCHAT IS THE NEW DESTINATION FOR B2B MARKETING

Summary from the TLDR Marketing newsletter

Snapchat reaches a large group of business decision makers and professionals who influence company spending and strategy. A survey of 2,254 professionals in the US found that Snapchat users are more likely to be executives, founders, or responsible for marketing decisions than non-users. These professionals show strong entrepreneurial behavior and are 2x more likely than non-users to run or start a side business. Social media is the top source of inspiration for new tools and ideas among this audience, and many show strong interest in AI for business solutions. About 60% of Snapchat users believe the platform could play a larger role in helping small businesses and entrepreneurs grow.