RESEARCH: HOW AI IS CHANGING THE LABOR MARKET

Summary from the TLDR Marketing newsletter

Generative AI is reshaping the labor market by shifting demand rather than broadly eliminating white collar jobs. After the launch of ChatGPT in November 2022, US job postings for routine and automation prone roles fell 13%, while demand for analytical, technical, and creative roles grew 20%. The study reviewed nearly all US vacancies from 2019 to March 2025 and found the biggest declines in finance and technology. Researchers also saw a 7% drop in listed skills for automation-prone roles and rising demand for AI-related skills in augmentation-oriented jobs. It concludes that outcomes will depend on how each company invests in reskilling and uses AI to support human work.