ANATOMY DESIGNS IDENTITY FOR NEW OXFORD STREET DEVELOPMENT CORPORATION

Summary from the TLDR Design newsletter

The Oxford Street Development Corporation (OSDC) has launched a new brand identity and digital platform, designed by Anatomy, as it begins a £150 million programme to pedestrianise Oxford Street and oversee its transformation as the area's new planning authority. The branding aims to balance authority and accessibility while supporting a long-term vision to turn the street into a global showcase comparable to Times Square or the Champs-Élysées, with projected economic gains and major public realm changes rolling out through 2027.