WHAT REAL MARKETERS ARE BUILDING WITH CLAUDE CODE

Summary from the TLDR Marketing newsletter

This piece breaks down how marketers are building reusable AI skills in Claude Code and Cowork by turning existing frameworks into structured Markdown files. They connect these skills to data sources like Google Drive, HubSpot, Clay, and Slack. They iterate on live examples until accuracy improves from around 60% to 90%. In some cases, they deploy them to run on schedules via tools like GitHub, Railway, and Vercel. The key is to codify repeat thinking into skills, stack them into workflows, and refine them through real world use rather than prompts alone.