THE MINIMUM LOVABLE PRODUCT ERA

Summary from the TLDR Founders newsletter

Products that aren't lovable aren't viable in the market. The Minimal Lovable Product is the earliest version of a product that's genuinely lovable. Minimal Viable Products (MVPs) devolved into 'minimal functioning products' because dev work was expensive. However, costs are now collapsing. Building an MVP now just means building another tool people tolerate until they re-create it or a better one comes along. Lovability may be the last defensible moat.