STOP GUESSING WHAT CONTENT TO CREATE: PRACTICAL TEMPLATES FOR MAPPING WHAT TO BUILD AND WHY

Summary from the TLDR Marketing newsletter

Content planning starts by mapping specific buyer questions by persona and funnel stage, not by brainstorming content ideas. Start with a structured audit of existing assets to find coverage gaps and performance trends across personas, stages, and topics. AI can speed up this process by delivering an ~80% first-pass classification in minutes. Next, build a persona-by-stage matrix to identify missing awareness, consideration, and decision assets before generating new content. This article includes a link to the full set of content templates.