WPP TO SELL ASSETS AND CUT JOBS IN RADICAL SHAKE-UP TO COUNTER AI THREAT

Summary from the TLDR Marketing newsletter

WPP is launching a major restructure to become a simpler, lower-cost, AI-focused business. The London-based group will reorganize into 4 main divisions and regional markets. It is merging key ad agencies, including Ogilvy, VML, and AKQA, under a shared back office while keeping them separate. It is also reinvesting savings into AI and high-growth areas.