WHY DO WE STILL CALL THEM PODCASTS?

Summary from the TLDR Marketing newsletter

Video podcasts are reshaping the medium and raising questions about whether the term “podcast” still fits. Once defined as on-demand audio shows, podcasts now include episodic video content. Most audiences mix listening and watching, with only 7% exclusively watching and 13% exclusively listening. Video podcasts are expanding into formats traditionally dominated by TV, blending performance, storytelling, and social media elements. Even so, the word “podcast” continues to stick, even as the format evolves.