OPENTABLE LAUNCHES AD BUSINESS TO PITCH DINING DATA

Summary from the TLDR Marketing newsletter

OpenTable is expanding beyond reservations with OpenTable Media, a new ad business built around its dining audience and transaction data. Advertisers can run onsite display and newsletter ads, target diners offsite using aggregated insights, and host branded experiences within its 60K-restaurant network. Early pilots with Diageo, Ghirardelli, and Cobra Beer validated demand as brand inquiries accelerated over the past two years.