TLDR Founders · MISCELLANEOUS

PATTERNS ARE THE END OF PRODUCT ANALYTICS

conviva.ai5 min read

Summary from the TLDR Founders newsletter

AI agents and conversational interfaces are evolving customer interactions beyond traditional product analytics, which focused on linear sequences of clicks. Instead of static metrics, businesses need to analyze patterns of behavior across various channels to accurately capture dynamic consumer journeys. Pattern-based analytics can reveal evolving customer intent and improve the overall experience by highlighting efficient paths and potential friction points.