THE CEO MUST BE THE CMO

Summary from the TLDR Marketing newsletter

Declining CMO tenure and marketing's absence from boards reflect a leadership problem, not a marketing one. Creating and delivering customer value is the core of the business, so marketing cannot sit in a silo. The CEO must own marketing at a strategic level to align brand, product, pricing, and customer experience with company goals. Steve Jobs and Jeff Bezos treated marketing as inseparable from innovation and culture. When the CEO champions the customer, insight flows across functions.