TLDR Design · OPINIONS & TUTORIALS

DESIGNERS ARE WARMING UP TO THE CONTROVERSIAL UTAH 2034 LOGO

creativebloq.com3 min read

Summary from the TLDR Design newsletter

Utah's bold and initially divisive 2034 Winter Olympics logo—featuring angular typography inspired by the state's landscapes and petroglyphs—has recently seen warmer reception during the Milano Cortina 2026 Games, with many praising its uniqueness and practicality despite early criticism. However, it's only a transitional design. The official logo is set to debut in 2029.