TLDR Product · OPINIONS & TUTORIALS

SAAS ISN'T DEAD. BUT THE WAY YOU USED TO WIN IN B2B? THAT'S GONE

saastr.com5 min read

Summary from the TLDR Product newsletter

SaaS is not dead, but the old B2B playbook of category lock-in, heavy sales spend, and autopilot expansion is finished. AI-native companies are winning by shipping faster, delivering clear ROI, and earning retention through real innovation instead of switching costs.