PRAYING FOR DISTRIBUTION

Summary from the TLDR Founders newsletter

Tech companies are increasingly prioritizing distribution over product, with costs appearing in unexpected areas like COGS, as seen with AI companies treating inference costs as marketing. R&D is being leveraged to create self-sufficient products, evident in Atlassian's PLG model, spending more on R&D than S&M. Rising acquisition costs, indicated by longer CAC payback periods and decreasing NRR, emphasize the need for CFOs to focus on efficient distribution strategies.