STRATEGIC CHOICES: WHEN BOTH OPTIONS ARE GOOD

Summary from the TLDR Founders newsletter

Here's a good test for whether you've actually made a strategic decision: if the opposite of your position sounds dumb, it's not a real choice. "We put customers first" doesn't count. This piece runs through 12 choice pairs that actually matter - bootstrapped vs. funded, platform vs. point solution, sales-led vs. product-led - and shows what you're giving up on each side. Most founders never explicitly pick. They just end up somewhere and tell themselves a story about why.