HOW TO PRICE YOUR PRODUCT: A PRICING MODEL DECISION TREE

Summary from the TLDR Marketing newsletter

This guide presents a pricing model decision tree to align how customers pay with how they experience value. Start with buyer type and product value, then narrow into seat, usage, outcome, or platform models. Seat pricing works when value grows per user, usage pricing fits when consumption maps to benefit, outcome pricing ties revenue to measurable results, and platform pricing supports multi team adoption. Most companies use hybrid models.