MARKETERS AND CONSUMERS DON'T AGREE ON AI'S EFFECTIVENESS

Summary from the TLDR Marketing newsletter

Marketers and creators trust AI product recommendations far more than consumers do, which shows a clear trust gap. A new study found 79% of marketers and 77% of creators believe AI delivers high-quality recommendations, but only 35% of consumers agree. While 80% of marketers and creators think AI can improve online shopping, 61% of marketers worry about its threat to the creator economy and 49% fear it could reinforce bias. Consumer discomfort remains high, since 63% say they are uneasy about AI using their browsing and purchase data. The findings suggest human creators still hold an advantage because audiences value credibility and authenticity.