TLDR Marketing · STRATEGIES & TACTICS

I GET 3X MORE INBOUND FROM COMMENTS THAN POSTS - MY ENTIRE PROMPT SYSTEM

startupgtm.substack.com17 min read

Summary from the TLDR Marketing newsletter

With LinkedIn organic reach down roughly 50% year over year and engagement falling 25%, thoughtful comments are outperforming original posts in driving inbound. Longer, specific comments carry greater algorithmic weight, especially when they add expertise, challenge assumptions, share lived experience, or ask sharp questions. This article describes a structured AI-assisted workflow that uses prompts to sharpen genuine reactions rather than generate generic engagement bait. For B2B marketers and founders, the shift reframes distribution strategy from creating more content to borrowing existing reach through high-value conversations.