HOW TO SELL TO AGENTS

Summary from the TLDR Founders newsletter

In 1937, Ronald Coase asked why firms existed if markets are so efficient. His answer was transaction costs. AI agents are about to collapse those costs to near zero. An agent can discover a service, check its price, and call it in a single HTTP round-trip. HTTP 402 - "Payment Required" - has been reserved for future use since 1997. We're finally finding that use. The web was built for humans to browse. The next layer will be built for agents to buy.