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ANTHROPIC'S SUPER BOWL ADS HELPED PUSH CLAUDE'S APP INTO THE TOP 10

2026-02-16techcrunch.com2 min read

Summary from the TLDR Marketing newsletter

Anthropic's Super Bowl push drove Claude from 41st to 7th in the US App Store, lifting downloads 32% to 148,000 in 3 days as its ad-free positioning contrasted with ChatGPT's.

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