I TRIED MCDONALD'S MCNUGGET CAVIAR PROMOTION

Summary from the TLDR Marketing newsletter

McDonald's launched the limited-time McNugget Caviar kit before Valentine's Day after a viral high low trend. It was inspired by a $100 nugget and caviar dish at the 2025 US Open. The free kit included Baerii sturgeon caviar, crème fraîche, a mother-of-pearl spoon, and a $25 nugget voucher. The promotion hits a sweet spot by being free and culturally valuable. It lets a $5 meal chain wink at a $100 dish while inviting fans to play along.