THE ART OF THE FLOP: WHY DESIGN NEEDS THE COURAGE TO FAIL

Summary from the TLDR Design newsletter

The Museum of Failure debuted in the UK at Packaging Innovations & Empack 2026, showcasing infamous flops like the Tetra Pak Rigello bottle and the noisy Sun Chips compostable bag to highlight how “good” failure—experimentation that pushes boundaries—drives innovation. Founder Samuel West and collaborator Ricardo Campos argue that industries must foster psychological safety, avoid groupthink, and critically manage AI use to prevent costly overconfidence, emphasizing that smart experimentation and learning from mistakes are essential to real progress.