WHY YOUTUBE SHOULD BRING ORIGINALS BACK

Summary from the TLDR Marketing newsletter

YouTube has surpassed Netflix in revenue and viewing time but still lacks big TV advertisers. Reviving original content could provide premium, predictable programming to attract advertisers and retain creators as competitors secure exclusivity deals. With serialized content from creators and more viewers watching on TV screens, the platform is well positioned to explore Originals again through creator partnerships or licensing.