THE CONTENT IS KING

Summary from the TLDR Design newsletter

There's no single correct portfolio format—PDFs, websites, Figma links, and even Instagram can all work—because agencies care most about the quality of the projects, not the platform. Designers should choose the format that best showcases their work (especially motion), keep layouts simple and accessible, and focus on strong presentation, clear rationale, and polished details rather than overcomplicating the delivery method.