WILDISH & CO LIGHTENS UP PACKAGING FOR ETHICAL CHOCOLATE BRAND DIVINE

Summary from the TLDR Design newsletter

As cocoa prices rise, Divine Chocolate is leaning into premiumization rather than reducing cocoa, refreshing its packaging with Wildish & Co to better reflect its high cocoa content, Fairtrade roots, and farmer co-ownership. The redesign uses bold, flavour-led colours, illustrative farm scenes, and warmer typography to stand out on shelves, differentiate flavours, and elevate the brand without changing the product itself.