TURNING JOBS INTO JOY – BRANDON CONSULTANTS REBRANDS FABULOSA FOR THE TIKTOK ERA

Summary from the TLDR Design newsletter

Fabulosa has been rebranded from a functional cleaning product into a bold lifestyle brand that celebrates the joy of cleaning, tapping into the booming “cleanfluencer” culture on social media. The new identity uses playful, unapologetically vibrant design and a flexible system to bring consistency and personality across a large product range while strengthening recognition and emotional appeal.