A NEW LOOK AT FREE-TO-PAID CONVERSION

Summary from the TLDR Marketing newsletter

Analysis of 200 B2B software products shows free trials are used by 57% of companies, far outpacing freemium, but median free-to-paid conversion clusters unevenly around 8%. Conversion rates vary by more than 10x between top and bottom performers, making benchmarks misleading without context. Credit-card-required trials deliver ~30% conversion, but materially reduce signups, shifting the growth equation from optimization to trade-off management.