WHAT IF EMAIL MARKETERS PRACTICED UNREASONABLE HOSPITALITY?

Summary from the TLDR Marketing newsletter

Inspired by Will Guidara's Unreasonable Hospitality, email marketing should treat subscribers like guests, not targets. Most brands rely on no-reply inboxes and optimize for efficiency over connection. Real email hospitality means replying to people, honoring content and frequency choices, and writing welcome emails that start conversations. These choices build trust and treat subscribers like humans.