'THE AMOUNT OF AI SLOP WE'RE SERVED IS INCREDIBLE': 5 QUESTIONS WITH TOM ALLEN

Summary from the TLDR Design newsletter

Tom Allen, co-founder and creative director of Buff, explains how B Corp certification formalized the studio's people-first values and why thoughtful, brand-specific motion design matters more than ever amid generic trends and noisy AI use. He sees AI as a double-edged sword that can elevate craft when used responsibly, and believes staying relevant comes from clarity of positioning, community presence, and a distinct, human creative voice.