SUPER BOWL ADS ARE MARKETING TO THE ALGORITHMS

Summary from the TLDR Marketing newsletter

Super Bowl ads now drive digital campaigns as much as TV exposure. Brands tease campaigns early, create meme-friendly content, and extend the story before and after the game. They link content to product drops or e-commerce to turn attention into sales. Mentions, shares, and watch time help push content to the top of feeds. The Super Bowl spot acts as a launchpad for online visibility and influence across social and streaming platforms.