VOLKSWAGEN UX DESIGN LEAD UNVEILS ‘SECRET SAUCE'

Summary from the TLDR Design newsletter

Volkswagen's UX design lead, Mathias Kuhn, revealed the company's three core values for user experience design: stable, likeable, and exciting, which he calls their "secret sauce." The approach focuses on user-centricity, with customer feedback integral to design decisions, as seen in the new ID Polo cockpit, which blends modern software with retro elements. Kuhn emphasizes using AI as a conductor to seamlessly integrate various technologies while maintaining simple, intuitive interfaces that avoid tech overload.