HOW TO TRACK AI OVERVIEWS: MENTIONS, CITATIONS, CLICK LOSS, AND THE TRAFFIC GOOGLE WON'T SHOW YOU

Summary from the TLDR Marketing newsletter

AI Overviews are hard to measure because Google hides direct data. Performance must be inferred through citations, keyword ownership, brand mentions, and indirect traffic signals. Teams can estimate click loss and visibility shifts by tracking where pages appear, spotting new and missed AIO keywords, and analyzing CTR drops without ranking changes. Combining Search Console workarounds with tools or lightweight trackers helps reveal which content still drives ROI.