WIN REPORT: SIX WORDS, SEVEN PERCENT MORE LEADS

Summary from the TLDR Marketing newsletter

Adding six risk reduction words and a proof element increased sign-ups for Mobbin's free plan by 7%. The test targeted hidden objections about free trials, such as fear of credit card requirements and difficulty canceling. The variation added the line “No credit card required. Cancel anytime.” before the call to action and replaced client logos with a claim of supporting 870,000+ designers worldwide. These changes reduced perceived risk at the moment of commitment and improved conversion even though the offer already looked strong.