THE SLOP INVASION

Summary from the TLDR Marketing newsletter

Low-cost AI ads now overwhelm social feeds and reshape digital advertising around speed and volume instead of brand quality. Performance marketers use AI to produce and test hundreds or thousands of ad variations in minutes and for cents. This rewards strange visuals and cheap clicks over coherence. This strategy benefits dropshippers and fast fashion firms but degrades user experience and erodes trust in ads. Meta is struggling to control the flood since Chinese advertisers spend billions on it, and most ads do not violate clear rules. Human creative work is losing value as automation outperforms it on cost and scale.