AMONG EQUALS CREATES ULTRAVIOLET PURPLE NEW BRAND FOR STORRD

Summary from the TLDR Design newsletter

New convenience brand STORRD has launched its first store in Camden, positioning itself as a radically different, more uplifting take on the “top-up” shop. Working with London agency Among Equals, the brand uses an ultraviolet purple palette, bold logo, and highly legible typography to cut through high-street clutter and make late-night convenience shopping feel safer, brighter, and more enjoyable.