HOW TO BUILD A STARTUP PEOPLE ACTUALLY CARE ABOUT

Summary from the TLDR Founders newsletter

The next era of tech brands that will win will be the ones that become something akin to a lifestyle brand. They will stand for something clear, and that something will show up everywhere. Tech has historically been bad at this, but it is now integrated deeply in people's lives, and the market and user demand have grown. People will soon associate themselves with tech brands as they do with brands like Nike. Soon, brands will do more of the work than the products themselves.