HOW DID CASERNE MAKE HEALTH FOOD BRANDING FEEL LESS INTIMIDATING?

Summary from the TLDR Design newsletter

Caserne rebranded Quebec health retailer Avril by amplifying what already made it distinctive, turning its existing “growth” symbol into a flexible system that organizes everything from signage to packaging. Combined with bold illustrations, vibrant color, and warm typography, the identity shifts health from strict and intimidating to accessible and joyful. The result reassures loyal customers while inviting new ones, positioning Avril to expand without losing its credibility or values.