WEB DESIGN COLOR THEORY: HOW TO BUILD BRANDS AND IMPROVE UX WITH COLOR

Summary from the TLDR Design newsletter

Web design color theory applies color principles to create aesthetically pleasing designs that enhance both functionality and the user experience, using methods such as the 3-color rule and the 60-30-10 ratio. Designers can choose from seven color schemes—monochromatic, analogous, complementary, split-complementary, triadic, tetradic, and achromatic—each offering different visual effects from cohesive to vibrant. Successful color selection requires defining brand identity, selecting appropriate schemes, ensuring accessibility and contrast, and testing designs across devices before implementation.